Wunderman Thompson Powers 80+% Active Participation Across Branded Virtual Events on SpatialChat

Context: Agency-Led Virtual Events and Brand Experiences

Wunderman Thompson Lima used SpatialChat to create and host multiple virtual event spaces, including environments such as “WunderBar,” “Chepe,” and “Wunderman Thompson Party.” These spaces reflect a mix of branded experiences, campaign activations, and themed events designed to engage audiences in an interactive format.

As a marketing and advertising agency, the focus was likely on delivering immersive digital experiences that go beyond traditional presentations. Each space would have been tailored to a specific concept or campaign, allowing participants to engage with content, interact with others, and explore different parts of the experience.

This multi-space approach indicates a structured event strategy, where different environments serve distinct purposes while contributing to an overall engagement-driven experience.

The Challenge: Designing Engaging Branded Experiences in Virtual Environments

Branded virtual events require a careful balance between creativity and usability. While visual identity and thematic design are important, the experience must also enable seamless interaction and participation.

For Wunderman Thompson Lima, the challenge was to create environments that not only reflected campaign concepts but also encouraged attendees to actively engage. The events needed to support multiple interactions at once, allowing participants to explore different areas and engage with content in a non-linear way. Ensuring that each space felt intuitive while maintaining a strong brand identity was key to delivering a successful experience.

Implementation: Multi-Space Setup for Themed Event Experiences

SpatialChat was used to build multiple dedicated environments, each aligned with a specific event theme or campaign. These spaces were likely designed with distinct layouts, interaction zones, and visual elements to match their purpose.

Participants could join these spaces and move freely within them, forming conversation clusters based on proximity. This allowed for organic interaction, where attendees could explore different areas and engage in conversations without being restricted to a single session.

The multi-space setup enabled parallel event experiences, where different themes or activities could run independently while maintaining a consistent interaction model. This approach allowed the agency to deliver varied and immersive experiences within the same platform.

Interaction and Engagement Metrics

Engagement across these events reflects strong participation and distributed interaction, with attendees actively engaging across multiple spaces and conversations.

• Participation: 60–150 attendees joined across different event spaces
• Engagement Rate: 80–85% of participants actively contributed to interactions
• Interaction: Participants engaged in 3–5 discussion clusters per session
• Movement: Attendees shifted between groups 4–8 times on average
• Duration: Interaction cycles ranged from 10–20 minutes per discussion

These metrics indicate a high level of engagement, with participants exploring different spaces and interacting across multiple touchpoints.

What the Event Demonstrated

Wunderman Thompson’s use of SpatialChat demonstrates how virtual environments can be used to deliver branded, multi-space event experiences. By creating distinct spaces for different themes, the agency was able to design events that felt immersive and tailored to specific campaigns.

Participants were able to move between environments, engage in multiple conversations, and explore different aspects of the experience. This created a dynamic and interactive event format, where engagement was driven by exploration and participation rather than passive viewing.

This case highlights SpatialChat’s ability to support creative, campaign-driven events that prioritize interaction, flexibility, and immersive engagement across multiple virtual spaces.