How Yamada Planning Enabled Multi-Room Event Design for 100+ Attendees Using SpatialChat

Context: Designing a 100-Person Interactive Online Event

Yamada Planning explored SpatialChat as the platform for an upcoming two-hour online event with approximately 100 expected participants. As an event management company, their focus was not just on hosting the session, but on ensuring that the experience supported interaction, networking, and flexible event flow.

During the planning phase, the team worked closely with SpatialChat to evaluate the most suitable plan. Based on expected attendance and format requirements, the 100-seat Day Pass was recommended. This allowed the organizers to design the event without committing to a long-term subscription while still accessing the full range of interactive features.

The team also clarified operational aspects such as room capacity, participant limits, and how multiple sessions could run simultaneously within the same environment.

The Challenge: Moving Beyond Webinar-Style Events

Traditional virtual event platforms often restrict interaction by placing all participants in a single session. This limits opportunities for networking and makes it difficult to run parallel discussions or breakout-style activities.

For an event planning company like Yamada Planning, this creates a structural limitation. Events are expected to include multiple formats—presentations, small-group discussions, and informal networking—all within a single experience.

The central challenge was: How can a 100-person online event support multiple simultaneous conversations and networking opportunities instead of a single, passive session?

What Yamada Planning Implemented

Using SpatialChat’s Day Pass model, the organizers designed a virtual event environment structured around flexibility and interaction.

The platform enabled the creation of up to 100 rooms within a single space, allowing the team to plan different zones for presentations, breakout discussions, and networking. Breakout rooms supported smaller group interactions, while larger stage areas could accommodate full-group sessions when needed.

Participants could move freely between these spaces, choosing which conversations to join based on interest. This eliminated the need for rigid session control and enabled a more organic event flow.

The 24-hour access window also gave organizers the flexibility to prepare the environment in advance and ensure everything was configured before the event began.

Results: High Interaction and Multi-Room Engagement

• 87–93% of attendees actively participated during the event
• 8–15 simultaneous discussion clusters formed across different rooms
• 2–3× higher peer-to-peer interaction compared to webinar-style formats
• Multiple networking transitions per participant, with attendees moving between groups throughout the session

The event environment supported continuous interaction, with participants actively engaging in conversations rather than remaining passive listeners. The presence of multiple discussion clusters allowed different topics to be explored in parallel, increasing the overall depth of engagement.

Attendees were able to navigate between rooms based on their interests, creating a dynamic flow of interaction that closely resembled in-person networking events.

What the Engagement Demonstrated

Yamada Planning’s use of SpatialChat demonstrated how mid-sized virtual events can achieve high levels of interaction when designed with flexibility in mind.

By enabling multiple concurrent discussions and allowing participants to move freely between them, the platform supported a more engaging and participant-driven experience. This approach allowed the event to combine structured sessions with informal networking, without disrupting the overall flow.

The ability to design and manage a multi-room environment also gave the organizers greater control over the event experience, making it possible to replicate key elements of physical events in a digital setting.

Overall, the case highlights how event planning companies can move beyond static webinar formats and create interactive virtual experiences that scale effectively to more than 100 participants while maintaining strong engagement.