How Volvo drove Live Event Engagement by 76% Across 300+ Employees With SpatialChat

About Volvo Group Connected Solutions

Volvo Group Connected Solutions is part of the global Volvo Group, focused on delivering digital services and connected technologies that improve productivity, safety, and sustainability across transport and infrastructure industries. With teams distributed across Europe, the communications function regularly brings employees together for internal updates, engagement initiatives, and cross-team connection.

For a large-scale digital after-work and communications event, the team set out to create a format that would energize participants and encourage meaningful interaction rather than passive attendance.

The Challenge: Scaling Engagement Beyond the Webinar Model

Volvo’s communications team needed to host approximately 300 participants in a single event while maintaining high engagement throughout. Previous virtual formats presented recurring challenges. Large group sessions often led to low participation, social segments saw noticeable drop-offs, and opportunities for spontaneous networking were limited.

Traditional webinar tools made it difficult to support parallel breakout-style conversations at scale without fragmenting the experience or introducing operational complexity. The team was looking for a solution that could balance structured programming, such as plenary moments and guided discussions, with informal networking in a seamless and stable environment.

The Solution: A Custom Spatial Experience for 300+ Participants

SpatialChat partnered closely with Volvo’s communications team to design and host an interactive virtual venue tailored to both social energy and structured engagement.

Key elements of the setup included:

• A custom spatial environment designed specifically for large-scale social and breakout interaction
• 300+ attendees hosted across multiple themed spaces, including networking zones, discussion areas, and a social lounge
• Live facilitation support to manage transitions between plenary sessions and small-group conversations
• A frictionless Day Pass access model enabling participant onboarding within 24 hours
• A structured event playbook to guide movement, session flow, and engagement prompts

This approach allowed Volvo to maintain program clarity while enabling organic, participant-driven interaction throughout the event.

The Results: Measurable Engagement at Enterprise Scale

Volvo achieved a 78% average active participation rate, significantly higher than the typical 40–50% engagement often seen in standard webinar formats. Interaction per participant increased by 3.2×, driven by movement between spaces, peer conversations, and ad-hoc discussions.

At peak moments, more than 40 parallel micro-conversations were happening organically across the virtual venue. 65% of attendees joined at least one small-group conversation during the event, reinforcing the effectiveness of the breakout-style format.

Post-event feedback reflected strong qualitative impact as well, with 92% of respondents reporting that they felt connected to colleagues during the experience. Importantly, the live event window recorded zero technical drop-offs, ensuring continuity and reliability at scale.

The success of the event led Volvo’s team to adopt SpatialChat as a repeatable platform for internal engagement sessions and leadership communications, reducing reliance on static webinar tools for large team events.

Transform Internal Events into Interactive Experiences

Large-scale internal events do not have to feel like one-way broadcasts. With the right spatial design and facilitation strategy, organizations can combine structured programming with organic networking, even at enterprise scale.

Discover how SpatialChat can help you create high-energy, engagement-driven internal events for distributed teams. Talk to our experts now to get started!