Yandex Achieves 100% Branded Entry Across 350-Participant Virtual Event on SpatialChat

Riddhik Kochhar -

Context: Delivering a Branded Virtual Experience at Scale

Yandex used SpatialChat to host a large-scale, external-facing virtual event under the Yandex Cup initiative. With approximately 350 participants attending, the event required not only scalability but also a fully branded experience aligned with Yandex’s identity.

To achieve this, the team implemented a custom domain and logo within the SpatialChat environment, transforming the platform into a white-labeled event space. This ensured that participants experienced a cohesive brand presence from the moment they joined.

The event was designed as a one-day program, combining structured sessions such as announcements or presentations with interactive components. Participants joined through a dedicated access link and navigated a virtual space that supported both centralized communication and distributed conversations.

Pre-event coordination was handled across multiple channels, including Telegram, enabling organizers to align participants, share updates, and ensure readiness ahead of the event. This preparation played a critical role in maintaining smooth execution during the live session.

The Challenge: Combining Scale with Brand Experience

Large virtual events often face trade-offs between scalability and personalization. While traditional webinar platforms can accommodate hundreds of attendees, they typically lack the flexibility to deliver immersive, branded experiences or facilitate meaningful interaction.

For Yandex, the challenge was to:

  • Maintain strong brand identity across a large virtual audience
  • Enable interaction among hundreds of participants without creating noise or overcrowding
  • Balance centralized sessions with decentralized networking and discussion
  • Ensure a seamless experience despite the complexity of scale and customization

The goal was to create an event that felt both professional and interactive, delivering a high-quality experience for all participants.

Implementation: Custom-Branded Multi-Room Environment

Yandex deployed a fully customized SpatialChat space, incorporating its branding through a custom logo and domain. This setup provided a consistent visual identity and reinforced the event’s positioning as a premium, external-facing initiative.

The environment was structured to support both main sessions and breakout-style interaction. Participants could gather for announcements or presentations and then move into smaller groups for discussions, networking, or collaborative activities.

The use of multiple rooms and spatial audio allowed conversations to occur in parallel, reducing congestion and enabling attendees to engage more deeply with specific topics. Organizers monitored activity throughout the event, ensuring that participants could navigate the space effectively and access relevant sessions.

Results: Branded Engagement and Interaction Metrics

Observed engagement from the event highlights strong performance across scale, interaction, and experience:

  • High attendance: Approximately 350 participants joined and remained active during the event
  • Branded experience adoption: 100% of attendees accessed the event through the custom domain, ensuring consistent brand visibility
  • Multi-room interaction: Participants engaged across multiple discussion areas, with several parallel conversations running throughout the session
  • Balanced participation: Attendees transitioned between central sessions and breakout discussions multiple times during the event
  • Operational readiness: Pre-event coordination enabled smooth onboarding, with minimal technical disruptions reported

These results demonstrate that SpatialChat can support large-scale events while maintaining both interactivity and a strong branded experience. Participants were not limited to passive viewing but actively engaged in discussions, contributing to a dynamic event environment.

What the Engagement Demonstrated

Yandex’s event highlights the platform’s ability to combine scale with customization, delivering a premium virtual experience for hundreds of participants. By integrating branding directly into the environment and enabling multi-room interaction, SpatialChat allowed the event to feel both cohesive and interactive.

The case also shows that high-scale events can maintain engagement when participants are given the freedom to move, interact, and choose how they participate. Rather than relying solely on broadcast-style communication, the event facilitated real-time interaction and networking, enhancing overall engagement quality.

Overall, this deployment demonstrates that SpatialChat is well-suited for branded, high-visibility virtual events, where both scale and participant experience are critical. The combination of customization, interaction, and operational coordination enabled Yandex to deliver a seamless and engaging event at scale.