Brightly Software Achieves 65%+ Interaction in 100+ Attendee Virtual Event Planning with SpatialChat

Riddhik Kochhar -

Context: Evaluating a Flexible Model for Large Virtual Events

Brightly Software, a Siemens company, engaged with SpatialChat after encountering a Summer Day Pass promotion tailored for organizations planning large-scale virtual events. The inquiry was initiated by a team member exploring options for hosting an event with over 100 participants without entering into a long-term platform agreement.

The Day Pass model immediately aligned with this requirement. Instead of committing to an enterprise subscription, Brightly could evaluate a one-time event setup with full access to SpatialChat’s interactive features. This made it possible to focus on event design and participant experience rather than procurement complexity.

During the initial discussions, the SpatialChat team provided clarity on eligibility requirements, including participant thresholds and event timelines, while also outlining additional services that could support the event lifecycle.

The Challenge: Balancing Scale, Cost, and Engagement

Enterprise teams often face a trade-off when planning virtual events. Platforms capable of supporting large audiences tend to be expensive and require long-term commitments, even when events are occasional. At the same time, more accessible tools often fall short in terms of engagement. Webinar-style formats limit interaction, making it difficult for participants to network or engage in meaningful discussions.

For Brightly Software, the central challenge was: How can we run a large-scale virtual event for 100+ participants that is both interactive and cost-efficient, without committing to an enterprise contract?

What Brightly Software Evaluated

As part of the inquiry, Brightly explored how SpatialChat’s Day Pass model could support a full-scale virtual event experience.

The platform offered a combination of scalability and flexibility, supporting environments with over 100 participants while maintaining a focus on interaction. Spatial audio capabilities enabled participants to engage in smaller conversation groups, creating opportunities for networking within a large event setting.

In addition to the core platform, Brightly evaluated optional services designed to support execution. These included onboarding sessions to help organizers design the event space, in-event technical support to ensure smooth delivery, and post-event analytics to measure engagement outcomes.

The ability to bundle these services with a single-event plan provided a more structured approach to event planning, without requiring internal teams to manage every aspect independently.

Results: High Engagement Potential in Enterprise Event Format

  • 65–70% projected active participation across networking and discussion segments
  • 5–8 concurrent networking clusters expected to form organically during the event
  • 2–3 peer interactions per participant observed in similar event formats
  • Significantly higher engagement levels compared to webinar-based enterprise events

These engagement patterns indicated that even at a scale of 100+ participants, the environment could support meaningful interaction rather than passive attendance. Participants could move between conversation groups, engage in smaller discussions, and form connections more naturally than in traditional virtual event formats.

What the Engagement Demonstrated

Brightly Software’s evaluation highlighted the growing need for flexible, event-based solutions in enterprise environments. The Day Pass model addressed a key gap by allowing organizations to run high-quality virtual events without long-term financial or operational commitments.

From an engagement perspective, the platform demonstrated that large-scale events do not need to sacrifice interaction. By enabling multiple simultaneous conversations within a single space, SpatialChat supports a more dynamic and participant-driven experience.

The inclusion of optional services further strengthened the value proposition, providing organizations with the support needed to plan, execute, and analyze events effectively.

Overall, the inquiry demonstrated that enterprise teams can achieve both scale and engagement when the platform is designed to support interaction from the ground up.